21 Feb 2023
The Banking sector entered 2023 on a firmer footing compared to previous years. McKinsey’s Global Banking Annual Review 2022 informs that, driven by interest rates and net margins, bank profitability reached a 14-year high. The sector, however, continues to be rattled by an uncertain macroeconomic outlook troubled by stagflation, geopolitical tur...
18 Jan 2023
In the new banking world order, Neobanks continue their impressive march northwards. With Brazil reporting 43% adults with digital-only bank account, India at 26%, Ireland at 22%, Singapore at 21%, Hong Kong at 20%, and UAE at 19% (online bank adoption survey by Finder), the transaction value for Neobanks worldwide is expected to level out at $ ...
07 Dec 2022
Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition, digital cross-selling, and upselling now form an integral part of marketing's digital-first strategy. 52% of Financial Services marketers think so...