Profile
Location
Chennai
Member since
2016

Anoop's blog archive

2023 (1) 2022 (1)
85175
Anoop Melethil

Anoop Melethil

Head of Marketing at Maveric Systems
Message Message me Posts: 2 Comments: 1

Blogs

Digital Banking Trends

Customer experience – game changer for neobanks in retail

18 Jan 2023

In the new banking world order, Neobanks continue their impressive march northwards. With Brazil reporting 43% adults with digital-only bank account, India at 26%, Ireland at 22%, Singapore at 21%, Hong Kong at 20%, and UAE at 19% (online bank adoption survey by Finder), the transaction value for Neobanks worldwide is expected to level out at $ ...

2

Marketing in Financial Services

Transform the Banking Customer Experience through Hyper-Personalization

07 Dec 2022

Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition, digital cross-selling, and upselling now form an integral part of marketing's digital-first strategy. 52% of Financial Services marketers think so...