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Anoop Melethil

Head of Marketing
Maveric Systems
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Followed by John Sims, Martha Boyle and 5 others you follow

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Latest opinions

Anoop Melethil

The AI Banking Spectrum: Explorers, Implementers, and Scalers

Artificial Intelligence (AI) is reshaping industries across the globe, but the banking sector has been a cautious adopter, lagging when compared to other financial intermediaries. While some banks have embraced AI with gusto, others are still testing the waters. Broadly speaking, banks can be categorized into three groups based on their AI adoptio...

12 March 2025 Artificial Intelligence and Financial Services

Anoop Melethil

AI powered Attribution Intelligence in Banking

In today's competitive banking landscape, marketing teams face mounting pressure to justify and optimize their investments. With tighter budgets and multi-channel campaigns becoming the norm, accurate attribution modelling is critical for effective budget allocation. However, the traditional approach to attribution modelling is undergoing a profou...

20 February 2025 Artificial Intelligence and Financial Services

Anoop Melethil

The changing face of customer experience for retail banking

The Banking sector entered 2023 on a firmer footing compared to previous years. McKinsey’s Global Banking Annual Review 2022 informs that, driven by interest rates and net margins, bank profitability reached a 14-year high. The sector, however, continues to be rattled by an uncertain macroeconomic outlook troubled by stagflation, geopolitical tur...

21 February 2023 Digital Banking

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AI powered Attribution Intelligence in Banking

Thank you very much Ajay for your kind words. Very happy to know that the insights are helpful. 

24 Feb 2025 01:00 Read comment

Customer experience – game changer for neobanks in retail

Thanks for your input. In this post, I had hyperlinked this particular point to the source. Based on your feedback, I assume it was not clearly visible. I have edited the post to quote the reference explicitly. Hope that helps.

19 Jan 2023 17:22 Read comment

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