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My take on MWC2013

Hoping to unwind on the AVE back to Madrid after a frenetic 2 days at Mobile World Congress, I can't help but ponder my insights and learnings as we cut across the Spanish countryside at 300 KM/H. It's been an exciting two days, focused primarily on meeting with financial institutions and scouting for innovations and possible disruptions in fintech.

My take on the congress, in so far it applies to the financial services industry -

I expected to see and hear a lot more around mPayments. MC and Visa dominated the audience's attention with early announcements on Monday. I think they are on to something, but cannot push hard enough to disrupt the status quo for fear of upsetting their member institutions.

I was excited to see so many banks walking the floor. I saw a lot of familiar faces from around the globe, but not surprisingly, most had that same fearful look on their face. All banks are clearly aware of the imminent disruption in their industry brought on by digital, and more importantly, mobile technologies. The MNOs diminished presence at an industry-sanctioned event was not the reinforcement banks were looking for.

Related to this, most FIs I spoke to are suffering from paralysis by analysis. Banks are clearly aware of the imminent disruption their industry is set to face, but I am not so sure they facing the problem head on. Many came looking for answers, without knowing whom to ask. One bank I met with had spent their sole day at the conference meeting with an incumbent MNO, the mother of all IT consulting groups and an almost defunct mobile OS; the epitome of disruption (irony: on). My recommendation was they meet with LetoBank, Sean Park and Ubuntu and/or Firefox; their response was… no comment.

There was common trend around the democratization of smartphones. FireFox and Ubuntu are doing this through their open source software; Nokia with their US$15 Nokia 105 that comes with internet and email connectivity. All three will certainly help bring smartphone-like features and usability to the masses in the emerging and developing markets, and with it bringing advanced opportunities for mobile-based financial services beyond payments.

Lastly, and in so far as hardware is concerned, I found wearables to be both interesting and popular. In the fintech space, they provide an excellent opportunity for banks and insurers to start gathering additional, non-finance related personal information that can eventually bring personalized products and pricing to their customers – ie, health insurance.

All in all, I thought it was a great show and really happy to see the concerted effort that disruptive startups and established players (outside of the incumbents, of course) are setting forth to transform their industries through mobile technologies.

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Comments: (4)

A Finextra member
A Finextra member 02 March, 2013, 00:28Be the first to give this comment the thumbs up 0 likes It's tempting to get carried away by "m" at MWC (which is understandable) - Sean Park, for example, referred to cards as if they were soon to become dinosaurs - and forget the "don't fix it if it ain't broken" saying. Yet, the reality is different: cash and cards are here to stay for years to come. As are leather wallets. Because they "ain't broken".
Andres Fontao
Andres Fontao - finnovista - Madrid 02 March, 2013, 07:51Be the first to give this comment the thumbs up 0 likes

It's not black or white, but the threat of disruption clearly exists. Industry execs admit first hand they feel the pain, which is one of the many reasons they send their troops to Barcelona. My point is, speak to those who are disrupting and not necessarily those whose interest it is to maintain the status quo.

A Finextra member
A Finextra member 02 March, 2013, 08:10Be the first to give this comment the thumbs up 0 likes I'd talk to those who know (well) how to make consumers happy, on a mass scale. If a disruptive solution does not deliver value and better UX, consumers will ignore it. "The next best thing" is not necessarily disruptive in a fundamental way. And being alarmed by what could turn out to be hype is a knee-jerk reaction - one cannot win a shadow fight...

Mobile is a great enabler for sure and indeed brings tons of innovation. Yet, for example, how many consumers would be willing today to install e-locks in their homes and use their phones to unlock them?.. In 20 years' time?.. As a lock company, when do you step in?..

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 05 March, 2013, 14:55Be the first to give this comment the thumbs up 0 likes

Zipcar already uses e-locks opened by mobile apps on cars belonging to its fleet. Although it doesn't follow that people will adopt e-locks for their homes anytime soon, it does expose niches where mobile technologies could find acceptance sooner rather than later. For the record, plastic cards are too broadbased to belong to a niche.

Andres Fontao

Andres Fontao

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