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BankWest releases viral kittens

Australia's BankWest has released three mutant kittens into the worldwideinterweb.

See them perform their song here.

Could someone explain to me what is going on here?

Other than an ad agency gets a new viral ad in their portfolio, and to talk up in new business pitches.

Its all part of Happy Banking apparently.

You can picture the brainstorming meeting now.

"How can we make customers happy?" 

"A better interest rate and lower charges perhaps?"

"No, no, no. Spooky cats of course, derrr."


Comments: (1)

A Finextra member
A Finextra member 28 February, 2008, 09:22Be the first to give this comment the thumbs up 0 likes Northern Rock should've done something like this to bolster their image.
Steve Ellis
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Steve Ellis


Finextra Research

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16 Nov 2005



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