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BankWest releases viral kittens

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Australia's BankWest has released three mutant kittens into the worldwideinterweb.

See them perform their song here.

Could someone explain to me what is going on here?

Other than an ad agency gets a new viral ad in their portfolio, and to talk up in new business pitches.

Its all part of Happy Banking apparently.

You can picture the brainstorming meeting now.

"How can we make customers happy?" 

"A better interest rate and lower charges perhaps?"

"No, no, no. Spooky cats of course, derrr."

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