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Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 26 September, 2012, 12:40Be the first to give this comment the thumbs up 0 likes

As you rightly point out, banks and FIs are severely limiting the potential of the mobile channel by treating it as just another form factor for online banking. While this notion isn't wrong, it misses the fact that a smartphone comes with camera, GPS, accelerometer, navigation and many other features that PCs don't. These accessories enable mobile to support several compelling use cases, which are outside the purview of PC-based online banking viz. Mobile RDC, Turn-by-Turn Navigation (even if it's for doing uncool things like visiting a branch and depositing a check!), Tap-to-Pay, and so on.

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This post is from a series of posts in the group:

Innovation in Financial Services

A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.


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