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Could'nt agree more! A single customer view rather than an account view in real-time would help in relevant cross-sell/up-sell as stronger relationships and real-time insights would help Banks make contexual conversations. Sometimes an opportunity identification
delayed could be an opportiunity lost. Needless to mention the amount of mind share you would command as the first bank to approach with the kind of product that matches the customer's need(stated/unstated/not even perceived). Imagine technology enabling this
and the benefits reaped could be increase in revenue, increase in customer satisfaction, shorter customer TATs and ofcourse increase in employee productivity.
Prinicpal Consultant Product Strategy
Infosys Technologies Limited
24 Aug 2012