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A Finextra member
A Finextra member 05 September, 2012, 10:16Be the first to give this comment the thumbs up 0 likes

Could'nt agree more! A single customer view rather than an account view in real-time would help in relevant cross-sell/up-sell as stronger relationships and real-time insights would help Banks make contexual conversations. Sometimes an opportunity identification delayed could be an opportiunity lost. Needless to mention the amount of mind share you would command as the first bank to approach with the kind of product that matches the customer's need(stated/unstated/not even perceived). Imagine technology enabling this and the benefits reaped could be increase in revenue, increase in customer satisfaction, shorter customer TATs and ofcourse increase in employee productivity.