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Merchants hate interchange but will pay 7-9pct for marketing

Merchants hate paying 2% for credit card interchange, yet reports show that they are willing to pay 7-9% to companies like Google that envelop the payment transaction within the shopping context and actually deliver sales. A recent study by Deloitte looks at online purchases only, but I am excited about how the same ideas can be applied to real-world purchases.

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This post is from a series of posts in the group:

SEPA and European Payments

The Single Euro Payments Area, the Payments Services Directive, the Eurosystem, TARGET2, STEP2, the Euro and related matters.

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