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Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 03 April, 2012, 15:42Be the first to give this comment the thumbs up 0 likes

Compelling reason to use is the primary driver of adoption of technology. Any technology that fails to provide this is unlikely to find significant mainstream adoption no matter how easy it is to use. Whipping out a plastic card at the checkout line and handing it over to the store attendant is not only standard operating procedure for consumers for years but it is also far easier and faster than opening a mobile app, selecting the right card, tapping the NFC POS terminal (where there's one), and so on. 

John Dring
John Dring - Intel Network Services - Swindon 04 April, 2012, 16:15Be the first to give this comment the thumbs up 0 likes

Agreed, but you would do those things if you stood to be able to collect some points, redeem some coupons etc in the same tap.  That's why NFC is about more than the payment itself, but the bigger picture of the customer and the merchant experience.

How many times have we waited behind someone paying with cash (say) who then spends 30seconds looking for his loyalty card to be stamped.

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 04 April, 2012, 18:51Be the first to give this comment the thumbs up 0 likes

Sure, I'll use a mobile wallet in that case. But, while things may - or may not - change in the future, it's currently impossible to pay, collect reward points and redeem a coupon with a single tap, maybe not even with a single app. The way I see it, the hype around NFC-based mobile payment is getting ahead of its true capability. Only time will tell whether people will wait long enough until NFC's holistic vision becomes reality or, in the meanwhile, jump to some other form of mobile payment that works as advertised today - or give up on mobile payments altogether and stay with plastic.

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