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Finextra App Trends

01 March 2012 2 comments

Retired member

It's been interesting to see trends emerge for the Finextra apps that we have on the market, which in turn gives us a not-very-scientific insight into the Finextra Readership.

Since we launched the Android app, it has been downloaded a total of 137 times. Overall, it is more popular than the iPhone App which has had 126 downloads - but it's only been available for download since Feb 2012 whereas the android app has been available since October 2011.

If we attempt a like-for-like analysis and take the first 3 weeks data for both apps, the android had 75 installs compared to the iphone's 116 downloads. This does tend to suggest, that for Finextra's readership, that the iphone is the clear leader.

The one thing that I find most surprising is that the count of those who subscribe to the Finextra News via Kindle is less than 10 people! I was surprised as the number of Kindle users on my morning commute seems to be greater than the number of hard-copy book readers. Click here to subscribe to finextra on your Kindle.

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Comments: (2)

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

02 March 2012

@DirkK:

I recently shifted a lot of my blog reading from a laptop to a smartphone. In the context of a blog that's mobile-optimized, let me make a few observations and conclusions that you might find useful:

For some reason, what used to take me 45 minutes per day to read on a laptop only takes 15 minutes on a smartphone.
Having shifted to a smartphone, there's no way I'll ever go back to the PC to read this blog.
In the past two weeks, I haven't seen / clicked a single ad on this blog. Whereas, on a PC, I used to click at least 4-5 ads every day. I do miss some of these ads but this change in behavior could make a lot more difference for blogs dependent upon Google AdSense and other ads.
Needless to say, commenting is lot easier on a PC than smartphone.

At the risk of jumping to conclusions, it would appear that mobile-optimized versions of blogs are great for the reader but web versions are more enriching (pun intended) for the publisher and the community.

PS: BTW, I'm one of the 137 users of Finextra's Android App. I just installed it a couple of days ago.

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