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Katrin Kaurov

Co-Founder and CEO
Frich
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Followed by John Sims, Martha Boyle and 5 others you follow

Latest opinions

Katrin Kaurov

Why banks are failing to capture Gen Z’s attention

Ask any Gen Z about their relationship with their bank, and they might look at you blankly. What do you mean, a “relationship” with a bank? For much of the generation, a bank is just a place to store your money, not a place for real, actionable financial advice. Many turn to online money communities, personal finance influencers and apps for more ...

17 March 2025 Financial Inclusion

Katrin Kaurov

Gen Z is Wagering More Than Just Money on the Super Bowl

The Super Bowl is more than just a game: it's a reason to gather with friends, indulge in snacks, and, increasingly, place bets. But for Gen Z, betting on the Super Bowl is becoming less about the thrill of the game and more about the need to belong. At Frich, we polled our community of over 1M Gen Zers about the Super Bowl, and the findings showed...

04 March 2025

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Katrin's opinion archive

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