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I always thought that with so many 'free to use' cash machines, why would any customer pay a charge to withdraw one's own money. I stopped by the services at Beaconsfield and saw two Link cash machines with a few customers. I rationalised that it must be a coincidence to have so many customers. So I observed for 10 minutes. There were always customers.
3% of ATM withdrawals in the UK are charged. Some of the Link members have done well to install cash machines in locations like pubs, event grounds, services - areas where you are 'captive' - you cant leave (or dont want to leave) but need the money.
Availability sells.
However, I do think that the days of a 'pay to use' cash machine are numbered ? The volumes have already started to trend down faster than the 'free to use' cash withdrawal volumes
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
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