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By 'clients' I hope you don't mean retail clients, because that wasn't what we were talking about yesterday.
Citi increasing traffic to their microsite five-fold because of Twitter, or working with 'collaborative' social media with IBM didn't 'float your boat'? SunGard making social media a 'core competency'? SEB creating a forum for client to discuss issues openly? Really, that did nothing?
Social media is more than a media channel, yes, but it is also more than just a channel to communicate with customers. Banks can use it for training, collaborative development, improving their presence within the industry and of course, gathering their clients in a networked space for better interaction.
Social media is more than just third party, consumer apps.
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This post is from a series of posts in the group:
A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.
Zhenya Winter
14 Jun 0 1 1
Denis Ostapchenya
11 Jun 1 2 2
Daniel Fasnacht
08 Jun 0 1 4
Sophie Dionnet
01 Jun 0 2 3