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Elizabeth Lumley
Elizabeth Lumley - Girl, Disrupted - Crayford 28 October, 2010, 10:55Be the first to give this comment the thumbs up 0 likes

By 'clients' I hope you don't mean retail clients, because that wasn't what we were talking about yesterday.

Citi increasing traffic to their microsite five-fold because of Twitter, or working with 'collaborative' social media with IBM didn't  'float your boat'? SunGard making social media a 'core competency'? SEB creating a forum for client to discuss issues openly? Really, that did nothing? 


Social media is more than a media channel, yes, but it is also more than just a channel to communicate with customers. Banks can use it for training, collaborative development, improving their presence within the industry and of course, gathering their clients in a networked space for better interaction.

Social media is more than just third party, consumer apps. 

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