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An article relating to this blog post on Finextra:
The structured products joint venture between the SWX Group and Deutsche Börse will in future be known as "Scoach".
14 Aug 2007
Choosing a new name for a business venture is fraught with pratfalls. How will it translate in multiple languages? Will it offend anybody? What about the domain name rights?
All the same, you have to wonder about the advice meted out to SWX Swiss Exchange and Deutsche Börse when they settled on the name 'Scoach' for their new joint venture structured product exchange.
Not only is this a deeply ugly and uninspiring handle to saddle any business with, but it also has a hidden meaning, as defined in online slang reference
Scoach: To steal with extreme stealth. More commonly spelled skoach. The act of theft.
‘Dawg, how did you scoach that entire 12-pack?’
A simple Google search (which you would expect anyone to do when coming up with a new name to see if anyone else is using it) would have revealed the Urban Dictionary definition as the first result.
Perhaps they knew about the definition and chose to embrace it as a brand and business model?
Head of Research
06 Oct 2006
This post is from a series of posts in the group:
A place to share stuff that isn't at all fintec related but is amusing, absurd or scary.