Blog article
See all stories »

An article relating to this blog post on Finextra:

Deutsche Börse and SWX name structured products JV 'Scoach'

The structured products joint venture between the SWX Group and Deutsche Börse will in future be known as "Scoach".

See article

Dude, did you scoach all my money?

Choosing a new name for a business venture is fraught with pratfalls. How will it translate in multiple languages? Will it offend anybody? What about the domain name rights? 

All the same, you have to wonder about the advice meted out to SWX Swiss Exchange and Deutsche Börse when they settled on the name 'Scoach' for their new joint venture structured product exchange.

Not only is this a deeply ugly and uninspiring handle to saddle any business with, but it also has a hidden meaning, as defined in online slang reference

Scoach: To steal with extreme stealth. More commonly spelled skoach. The act of theft. 

‘Dawg, how did you scoach that entire 12-pack?’


Comments: (1)

Elton Cane
Elton Cane - News Corp Australia - Brisbane 14 August, 2007, 15:58Be the first to give this comment the thumbs up 0 likes

A simple Google search (which you would expect anyone to do when coming up with a new name to see if anyone else is using it) would have revealed the Urban Dictionary definition as the first result.

Perhaps they knew about the definition and chose to embrace it as a brand and business model?

Paul Penrose

Paul Penrose

Head of Research


Member since

06 Oct 2006



Blog posts




More from Paul

Blog post

ANZ and Visa lose the plot

Blog post

Now we are ten

Blog post

Finextra's Best of the Web

This post is from a series of posts in the group:


A place to share stuff that isn't at all fintec related but is amusing, absurd or scary.

See all

Now hiring