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Steve Ellis

Offline at 101

Steve Ellis - Metia

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Going green

Going green

Assessing the carbon footprint of fintech and looking to the future.

Analyst: online banking could save 17m trees each year

25 July 2007  |  4412 views  |  0

Tekrati, the analyst reporting service, has flagged up research by Javelin Strategy and Research that puts a environmental value on the shift to banking online.

Read the full Tekrati story here - or buy the report from Javelin, which covers more than just the headline grabbing green case.

Some of the envirnmental headlines Tekrati highlighted were:

The Yearly Benefits -- If All U.S. Households Viewed and Paid Bills Online:

  • Saves 2.3 million tons of wood, or 16.5 million trees.
  • Reduces fuel consumption by 26 million BTUs – enough energy to provide residential power to San Francisco for an entire year.
  • Decreases toxic air pollutants by 3.9 billion pounds of CO2 equivalents (greenhouse gases), akin to having 355,000 fewer cars on the road.
  • Reduces toxic wastewater by 13 billion gallons, enough to fill almost 20,000 swimming pools.
  • Lowers solid waste generated by 1.6 billion pounds – equal to 56,000 fully loaded garbage trucks.
  • Removes 8.5 million particulates and 12.6 million nitrogen oxides from the air – on par with taking 763,000 buses and 48,000 18-wheelers off the streets.
  • Saves landfill space and curbs the amount of toxic chemicals, including methane gas, released into the atmosphere as paper decomposes.

Personally, I find the overlap between banks, their use of technology and their ability to respond to both green and other CSR type issues, really relevant and interesting.

It drifts a little from Finextra's core subject matter - and I joined Pete's Going Green community - but is this the sort of issue area we'd like to hear more about?

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member since 2007
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I'm founder at Metia. We are a global marketing agency that develops great experiences, encourages conversations, influences opinion formers and builds communities. We have over twenty five years expe...

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