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Barclaycard goes viral with waterslide creative

A good example of viral marketing from Barclaycard, which is challenging the public to create a home-made version if its waterslide TV advertisement, in which an office drone travels from work to home down a gigantic waterslide, paying for goods and services on the way using his contactless debit card.

The bank has posted its own spoof ad at http://www.youtube.com/barclaycardcreate to set the ball rolling. This one features a group of students launching an action man figure holding a contactless card down a jerry-rigged waterslide from their flat to the local shop across the road.

The film that gets the most votes on YouTube will win a once in a lifetime trip for two riding some of the world's top waterslides in Dubai, China, Brazil, Germany and the US. And, in another nice viral twist, they'll also get a camera and a laptop to blog about the trip.

Barclaycard isn't the first to generate a spoof waterslide ad. National optician chain Specsavers posted its own take on Youtube back in November and has so far garnered five-star ratings and over 60,000 impressions.

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Paul Penrose

Paul Penrose

Head of Research

Finextra

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06 Oct 2006

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London

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