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Barclaycard goes viral with waterslide creative

A good example of viral marketing from Barclaycard, which is challenging the public to create a home-made version if its waterslide TV advertisement, in which an office drone travels from work to home down a gigantic waterslide, paying for goods and services on the way using his contactless debit card.

The bank has posted its own spoof ad at to set the ball rolling. This one features a group of students launching an action man figure holding a contactless card down a jerry-rigged waterslide from their flat to the local shop across the road.

The film that gets the most votes on YouTube will win a once in a lifetime trip for two riding some of the world's top waterslides in Dubai, China, Brazil, Germany and the US. And, in another nice viral twist, they'll also get a camera and a laptop to blog about the trip.

Barclaycard isn't the first to generate a spoof waterslide ad. National optician chain Specsavers posted its own take on Youtube back in November and has so far garnered five-star ratings and over 60,000 impressions.


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Paul Penrose

Paul Penrose

Head of Research


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06 Oct 2006



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