The power of personalised client offering, and digital client portals is revolutionary.  Particularly for wealth providers within the United Kingdom. I'd like to explore how these two factors unite to revolutionise the industry. 

 Personalised services are all around us.  Tailoring to our individual profiles and needs, they are everywhere. From retail platforms such as tailored greetings cards (eg. Moonpig), travel companies offering a range of ‘pick n mix’ services (eg. expedia) services, to the entertainment industry suggesting what you should watch based on previous preferences (e.g. Netflix).   

Every industry is heavily involved in offering the right service at the right time. And this has become the expectation for all consumers in all aspects of their lives.  The financial service industry is no exception. 

A recent survey by Salesforce highlighted that 51% of consumers surveyed expect that banks will anticipate their needs and make relevant suggestions before they even make contact.  So how can financial institutions be prepared to meet these expectations from a wealth management perspective?

I believe that there are four key elements that FI’s must consider and look to adopt:

Personalisation Redefined: Nurturing Meaningful Client Relationships 

Personalisation has taken centre stage, giving wealth management firms another tool to forge deep connections with clients. By delving into comprehensive client data, wealth managers can gain valuable insights into clients' aspirations, preferences, and risk profiles. Armed with this knowledge, they can craft bespoke investment strategies that align precisely with each client's goals.  This provides real value as it can foster trust and cultivate long-lasting relationships because clients feel valued, understood, and confident in their financial future.

Digital Client Portals: Empowering Investors' Financial Journey 

Digital client portals have transformed the way investors interact with their wealth by offering a gateway to comprehensive financial information and seamless communication. They enable clients to gain easy access to investment portfolios, real-time performance tracking, and have interactive tools for informed decision-making. 

By empowering investors to take an active role in managing their financial future, we can elevate the client experience, foster trust, and position wealth managers as trusted partners within their wealth management journey. Wealth managers are no longer just a “knowledge source” but a confidence-building source to empower investors to execute the right actions.   

The Intersection of Personalisation and Portals: Tailored Experiences at Scale 

Recently, we have seen the convergence of personalisation and digital client portals in the UK.  This is allowing wealth managers to deliver tailored experiences on a larger scale. By leveraging client data, technology-driven insights, and automation, firms can create personalised dashboards, bespoke investment recommendations, and tailored communications that resonate with individual clients.  

 
This harmonious blend enables wealth managers to efficiently deliver bespoke experiences, cultivating stronger client relationships and retention and driving up client satisfaction. 

Strengthening Trust Through Secure and Transparent Engagements 

As the wealth management industry in the UK embraces digital solutions; trust, security, and transparency become paramount. Robust cybersecurity measures, stringent data encryption, and strict privacy protocols are fundamental to safeguard client information and maintain their trust.  

Transparent reporting, clear communication, and ethical practices further enhance trust, reassuring clients that their financial well-being is secure. By prioritizing security and transparency within digital client portals, wealth managers can foster an environment where clients feel confident, at ease, and supported. 

Conclusion

Wealth Management Industry, long known for its focus on fostering client loyalty in global, high networth clients via personal relationships must continue to focus on customer experience and fostering trust. Yet in a world full of personalized offerings and digital experiences; the tools to create lasting relationships are dramatically changing, clients have growing expectations and so should Wealth Management. They can increase their reach and offering, increase their standing as advisors and ultimatley increase their market share.