A company's website is vital in driving awareness, but generating leads is crucial for increasing revenue. While visitors may not always be ready to make a purchase upon visiting a site, using technology tools like chatbots and Text Us widgets can increase the likelihood of a sale.

Businesses that rely solely on their website for support and information should take advantage of the opportunity to engage more with visitors through interactive and convenient communication, filling their sales funnel with more leads and providing a customer engagement tool. The right communication tool is essential because waiting for a response can frustrate customers.

Comparing Web Tools: Text Us Widgets vs. Chatbots

As businesses seek ways to improve customer engagement and generate leads, they have a few options. One such option is the Text Us widget, which allows customers to text the business directly and engage in personalized communication. Another option is the chatbot, which can provide customized, automated responses to customer inquiries.

Text Us Widgets

Text Us widgets allow customers to text the business and engage in personalized communication easily. This can be especially useful for companies that rely on SMS payments or collections, as it is a secure and convenient way to process payments and maximize collections. 

Text Us widgets also allow for increased customer engagement and lead capture, as contact information is automatically saved when a customer texts the business. They enable companies to quickly answer customer questions and address concerns, leading to more sales leads and repeat business.

Chatbots

Chatbots can also be helpful in more straightforward situations, however they do not provide a personal touch that that may be needed to capture leads or manage payments and collections. Chatbots can inform customers about additional services and goods available on the business's platform, and can do so quickly.

Choosing the Right Tool for Your Business

When generating leads and improving customer engagement, Text Us widgets may be the better choice for some businesses. 86% of consumers prefer to interact with a human agent (Source: Forbes), and Text Us widgets allow for personalized communication and the ability to respond to issues and can manage payments. 

Does SMS Engagement Increase Sales and Revenue?

As the use of websites for customer engagement and sales continues to grow, companies could benefit from considering the different applications of the tools they use to communicate with their customers. 

A Text Us widget allows customers to text the business easily through a customizable website integration. The tool can be used for various purposes, including collecting leads, answering customer questions and concerns, and even processing payments and invoices via SMS. 

Not only is text messaging a convenient and preferred method of communication for many customers, but it can also increase revenue by providing an easy way for customers to make purchases and opt-in for additional services. 

To get started, businesses can easily customize and install Text Us widgets on their website, leading to increased customer engagement and sales.

Real People, Real Customer Service

Text messaging widgets provide businesses with a way to engage with customers in a convenient and personalized way. Companies can capture leads and increase revenue by allowing customers to text the business directly. 

With automated responses and the ability for a human to jump in and reply, text messaging widgets offer a level of customer service that many automated chatbots don’t provide.

Additionally, if the text messaging widgets are staffed with sales agents, research has shown that top-performing agents will ask more discovery questions, and it allows them to gather helpful information that can help elevate customer service and increase loyalty. 

Overall, the tool offers companies an efficient way to engage with customers and drive sales.

Digital Availability

A 2021 Pew Research Center survey shows that 31 percent of Americans say they are “almost constantly” online. As the demand for constant digital availability grows, businesses must be prepared to communicate with their customers at any time.

A Text Us widget can provide a convenient and personal way for customers to connect with a business, increasing the likelihood of sales and customer loyalty.

Chatbots can also effectively deliver helpful information to customers. To avoid potential frustration though, companies should be transparent about their use and limit them to where they can be most effective, being careful not to use them to replace good customer service. 

Ultimately, the choice between Chatbot or Text Us widget will depend on the specific needs and goals of the business, but using a Text Us widget can help drive sales and increase customer loyalty.