Innovations happen only when the next individual changes her/his behavior to the new. In the IoT-world it is of course easier to make things move to automated e-interaction - but we still need to keep nudging - even pushing citizens into better solutions.
In the past I was occasionally frustrated by the too large groups of stubborn "We will never change" contingents. No matter how much time was used on propagating for e-banking, e-invoicing, e-salary and against cash - the did not budge. Now they mostly have.
Now there is a new group. Modern and forward thinking - but too busy to find time for taking the obvious next step. Kit Yarrow's "Decoding the New Consumer Mind" tells us that the plastic brain has reacted to information and technology overflow by eliminating
the attention span - when so many things fight for attention.
So we need to be extremely clear in our messages and UIs, see and be present in the right contexts, offer clear incentives and be part of a hype as long as it lasts..