19 January 2018
Nischala Murthy Kaushik

Nischala Writes

Nischala Murthy Kaushik - Wipro Ltd.

35Posts 166,132Views 21Comments

'FREE' - List of Blog Topics to last your fintech startup for 1 year

31 August 2015  |  3222 views  |  0

As a fintech startup, do you struggle to find keep your blog alive? You're not alone! If I had to create a list of the questions around blogging that I get asked most of the time, the top questions would be

  • Why blog?
  • What to blog about?

If I had to answer “Why blog?” in the context of a startup, the answers can be very many. One, to generate business and create leads. Two, to create a brand! Three, to learn and stay updated with market / industry trends. Four, to engage / nurture your industry ecosystem by connecting with customers, partners, suppliers, analysts, solution providers, etc. in the social space. And lastly, to share your thought leadership views / voice / experiences / successes (and failures!).

The next question is “What to blog about?”. In this post, I’m listing blog post ideas for a startup which can last you for 1 year – if you publish at least 1 post a week. The key to blogging success is in consistency of publishing. To make it happen, focus, plan and a commitment to invest in your blog is most important. A healthy mix of different content formats is usually well received by audience– including blogs, pictures, infographics, video content, point-of-views, whitepapers, podcasts / audio content, etc. Also, blogging need not be about creating unique content every single time. Sometimes smart and intelligent content curation can be of significant value to your own company and your ecosystem.

In this post, I am sharing a list of blog topics that can last your startup for 1 year. So choose a topic from the list below, decide on the format, and publish away!

Week - Topic - Suggested Format)

1 - Why did your business / corporate start? What was the idea and how it came to be? (Blog)


2 - The founding team – Who they were and How they came to be? A fun or lesser known facts about the team. It always makes an interesting read if a reader knows a “personal / human” side to you. (Blog / Infographic)

3 - Why is your company blogging? What do you plan to share on your blog? (Blog)


4 - What exactly are your offerings (services / products)? - Blog


5 - The initial phase of the startup – Challenges and Lessons. What you learned from setting up your business? - Infographic


6 - A timeline which highlights key dates / milestones since inception - Infographic


7 - Recent innovations in your business / which affect your business - Blog


8 - What is unique about your offerings? - Blog


9 - What difference will your offering make to a customer? - Blog


10 - An industry timeline – Infographic (How the industry came to be?) - Infographic


11 - Less known facts about your business / industry – With interesting trivia, facts and figures (well researched and data accuracy is important) - Infographic


12 - Message from CEO on any topic he is passionate about - Video


13 - Industry survey / trends – What all the latest market surveys are saying – for your industry as a whole - Infographic


14  - Any current trending topic (technology / business / process) and your view on it -  Blog


15 - A success story for your business | Who was the client? What was the problem? How you solved it? - Blog


16 - A Must-Read round-up of interesting industry articles, news, views, opinions, perspectives – from your customer, partners, competitors | as an online curated resource which anyone can refer to - Blog 


17 - Interviews with Experts – What your industry experts are saying about the future? -  Infographic / Blog


18 - Lessons learned from a not-so-successful customer project | What was the problem? What did you learn? - Blog


19 - A Must-Read round-up of 8 – 10 interesting articles, news, views, opinions, perspectives – on life hacks, productivity, getting better at work, general inspiration | as an online curated resource which anyone can refer to - Blog


20 - Recent innovations in your business / which affect your business - Blog


21 - Choose any topic that is currently trending and get the 3 or more alternate views on the subject. for e.g.: if the topic you are currently interested in is around next generation analytics solutions, write a post with the views of a customer, technology provider, product vendor and analyst. Just bringing together voice from different perspectives can make a truly unique and compelling read - Infographic / Blog


22 - 10 reasons why anyone should join your company - Blog


23 - A post on Marketing – Its relevance and importance for your business - Blog


24 - View on “The Next Big Thing that can change the world” - Blog


25 - A post on Social Media – Its relevance and importance for your business - Blog


26 - Any current trending topic (technology / business / process) and your view on it - Blog


27 - A success story for your business | Who was the client? What was the problem? How you solved it? - Blog


28 -A Must-Read round-up of interesting industry articles, news, views, opinions, perspectives – from your customer, partners, competitors | as an online curated resource which anyone can refer to - Blog


29 - A post on Analytics – Its relevance and importance for your business - Blog


30 - Interviews with Experts – What industry experts are saying about the future of your industry? - Blog


31 - A Must-Read round-up of 8 – 10 interesting articles, news, views, opinions, perspectives – on life hacks, productivity, getting better at work, general inspiration | as an online curated resource which anyone can refer to - Blog

32 - A post on Digital – Its relevance and importance for your business - Blog


33 - Recent innovations in your business / which affect your business - Blog


34 - A post on Cloud technologies – Its relevance and importance for your business - Blog


35 - 10 Must-Read books – for your business / industry, and Why? - Blog


36 - Lessons learned from a not-so-successful customer project | What was the problem? What did you learn? - Blog


37 - A post on changing roles of Leadership - Blog


38 - Any current trending topic (technology / business / process) and your view on it - Blog


39 - A success story for your business | Who was the client? What was the problem? How you solved it? -  Blog


40 - A Must-Read round-up of interesting industry articles, news, views, opinions, perspectives – from your customer, partners, competitors | as an online curated resource which anyone can refer to - Blog

41 - Interviews with Experts – What your industry experts are saying about the future? -   Blog


42 - A note of CSR initiatives (Corporate Social Responsibility) and what your company is doing towards specific causes - Blog


43 - A post on Innovation – Its relevance and importance for your business - Blog


44 - A Must-Read round-up of 8 – 10 interesting articles, news, views, opinions, perspectives – on life hacks, productivity, getting better at work, general inspiration | as an online curated resource which anyone can refer to - Blog


45 - Open Letter to anyone joining your company - Blog


46 - Recent innovations in your business / which affect your business - Blog


47 - 5 – 10 Blogs you suggest anyone to follow to stay updated / relevant in your business / industry - Blog


48 - Choose any topic that is currently trending and get the 3 or more alternate views on the subject. for e.g.: if the topic you are currently interested in is around next generation analytics solutions, write a post with the views of a customer, technology provider, product vendor and analyst. Just bringing together voice from different perspectives can make a truly unique and compelling read - Blog


49 - A Must-Read round-up of interesting industry articles, news, views, opinions, perspectives – from your customer, partners, competitors | as an online curated resource which anyone can refer to - Blog


50 - Any current trending topic (technology / business / process) and your view on it - Blog


51 - 10 – 20 Twitter thinkers / influencers you recommend others to follow and Why? - Blog


52 - Round-up on the Highlights of the year gone by - Blog

 

Above is an indicative list and guideline to help your startup outline the blogging strategy, plan and editorial calendar. I hope you find it useful. Is there anything else in specific that you think startups should write about? Leave a comment to let the community know!

Note: “The opinions expressed in the blog are my personal views only.”

A version of this post appeared here

 

TagsInnovationStart ups

Comments: (0)

Comment on this story (membership required)

Latest posts from Nischala

Blockchain in Action : Round-up of blockchain stories from Dec 2017

08 January 2018  |  4238 views  |  0 comments | recomends Recommends 0 TagsBlockchainInnovationGroupFintech

Blockchain in Action : Round-up of blockchain stories from Nov 2017

05 December 2017  |  5517 views  |  0 comments | recomends Recommends 0 TagsBlockchainInnovationGroupFintech

Blockchain in Action : Round-up of blockchain stories from Oct 2017

03 November 2017  |  8687 views  |  0 comments | recomends Recommends 0 TagsBlockchainInnovationGroupFintech

Blockchain in Action : Round-up of blockchain stories from Sep 2017

04 October 2017  |  7157 views  |  0 comments | recomends Recommends 0 TagsBlockchainInnovationGroupFintech

Blockchain is a new way of thinking?

20 September 2017  |  10407 views  |  2 comments | recomends Recommends 3 TagsBlockchainInnovationGroupFintech

Nischala's profile

job title Global Marketing Head
location Noida
member since 2015
Summary profile See full profile »
End-to-end marketing strategy including a mix of offline and online initiatives Her focus is on gaining global mind-share with clients, partners, analysts and industry community by crafting an integra...

Nischala's expertise

Member since 2014
34 posts21 comments
What Nischala reads

Who's commenting on Nischala's posts

Bradley Howard
João Bohner
Keith Stonell