15 December 2017

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Retired Member

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Innovation in Financial Services

Innovation in Financial Services

A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.

DIGITAL BANKING Tips - Tip 6: Accessibility and Engagement - the key for using Digital Banking

13 May 2015  |  2005 views  |  0

Accessibility is very critical part of providing Digital Banking service, even if you have the best online/mobile banking application - without accessibility it has no use. 

In theory, accessibility is always there - at the end of the day clients can go to branch to have a password, or fill many fields of online forms etc. However in practice, clients may not like visiting branches (come on guys, we have been talking about digital banking clients - they are not branch lovers!) or perfectly understand what we ask for in our online forms. In addition, it should also be noted that as digital channels fully rely on data - any quality issue will be turned into accessibility issue too. As a result, the number of active online users are far less than the total number of clients interested in using digital channels. So if the growth is planned, all obtacles in front of accessibility should be removed . How? 

This is the short version of the post. 

Starting from Tip 2 to Tip 30 only short versions of my posts are available at Finextra. From Tip 31, full (long) versions of my posts can be read here.

 

 

TagsMobile & onlineRetail banking

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