Farah is the CEO of helixtap technologies, an independent digital platform for collaboration and market development across pre trade, trade and post trade environments. Farah has a novel vision to streamline outdated processes and digitise the entire rubber supply chain, and has created a vibrant space for market participants to drive value and unlock new opportunities. It also publishes a proprietary physical rubber index, offering actionable insight to all.
Farah was previously in sales and trading roles spanning several commodities, such as thermal and coking coal, iron ore and natural rubber, with extensive experience in both Singapore and London. Her roles include time in the Noble Group and Ginga Petroleum, with her most recent role as VP at Green and Collier Trading as lead rubber broker and advisor.