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Anoop Melethil

Head of Marketing

Maveric Systems

Member since

22 Jun 2016

Location

Chennai

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Anoop's opinions

The AI Banking Spectrum: Explorers, Implementers, and Scalers

Artificial Intelligence (AI) is reshaping industries across the globe, but the banking sector has been a cautious adopter, lagging when compared to other financial intermediaries. While some banks have embraced AI with gusto, others are still testing the waters. Broadly speaking, banks can be categorized into three groups based on their AI adoptio...

12 March 2025 /ai Artificial Intelligence and Financial Services

AI powered Attribution Intelligence in Banking

In today's competitive banking landscape, marketing teams face mounting pressure to justify and optimize their investments. With tighter budgets and multi-channel campaigns becoming the norm, accurate attribution modelling is critical for effective budget allocation. However, the traditional approach to attribution modelling is undergoing a profou...

20 February 2025 /ai Artificial Intelligence and Financial Services

The changing face of customer experience for retail banking

The Banking sector entered 2023 on a firmer footing compared to previous years. McKinsey’s Global Banking Annual Review 2022 informs that, driven by interest rates and net margins, bank profitability reached a 14-year high. The sector, however, continues to be rattled by an uncertain macroeconomic outlook troubled by stagflation, geopolitical tur...

21 February 2023 /retail /predictions Digital Banking

Customer experience – game changer for neobanks in retail

In the new banking world order, Neobanks continue their impressive march northwards. With Brazil reporting 43% adults with digital-only bank account, India at 26%, Ireland at 22%, Singapore at 21%, Hong Kong at 20%, and UAE at 19% (online bank adoption survey by Finder), the transaction value for Neobanks worldwide is expected to level out at $ ...

18 January 2023 /retail /startups Digital Banking Trends

Transform the Banking Customer Experience through Hyper-Personalization

Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition, digital cross-selling, and upselling now form an integral part of marketing's digital-first strategy. 52% of Financial Services marketers think so...

07 December 2022 /retail /predictions Marketing in Financial Services