Jim Marous

Jim Marous

Publisher at The Financial Brand
Message Message me Posts: 17 Comments: 2
Bio Marketing services leader focused on building strategic solutions for the financial services industry. Highly rated industry speaker. Career History Industry leading direct marketing strategist and business developer specializing in creating innovative multichannel solutions that drive revenue through acquisition engagement expanding share of wallet and retention. Successfully launched new products and services as well as built and reinforced ex


Innovation in Financial Services

Innovation Lacking in U.S. and U.K.

23 Nov 2013

For the third year in a row, I attended the BAI-FinacleGlobal Banking Innovation Awards ceremony that takes place as part of the BAI Retail Delivery Conference. This year's program, which recognizes innovation excellence in the banking industry, drew more than 200 nominations from institutions based in over 30 countries. The two overriding impress...


Banks Ignoring Tablet Growth and Potential

11 Nov 2013

According to PEW Research Center, tablet adoption has almost doubled over the past year and for the first time, a third (34%) of American adults currently own a tablet computing device, including almost half (49%) of those in their late thirties and early forties and a majority (56%) of those in higher income households. With this platform becomin...



The Digital Bank - Interview With Chris Skinner

09 Nov 2013

It is becoming more and more difficult for traditional banks to compete in an increasingly digital marketplace. With most bank systems stuck in the last century, the conversion of legacy technologies to new platforms with total reliability, security and resilience is a massive challenge. How can today's banks evolve to a new model of servicing and...

Innovation in Financial Services

Banks Taking Pragmatic Approach to Big Data

20 Jun 2013

The financial services industry has a vast reservoir of data on their customers, but is in the infancy stage of utilizing this data for financial or competitive gain. In a study published by the IBM Institute for Business Value in conjunction with the Said Business School at the University of Oxford entitled, "Analytics: The Real World Use of...

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