Latest opinions that Jim Marous has shared on Finextra

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Jim Marous

Publisher

The Financial Brand

Member since

08 Jan 2012

Location

Cleveland

View Jim Marous's full profile

Jim's opinions

Innovation Lacking in U.S. and U.K.

For the third year in a row, I attended the BAI-FinacleGlobal Banking Innovation Awards ceremony that takes place as part of the BAI Retail Delivery Conference. This year's program, which recognizes innovation excellence in the banking industry, drew more than 200 nominations from institutions based in over 30 countries. The two overriding impress...

23 November 2013 /retail Innovation in Financial Services

Banks Ignoring Tablet Growth and Potential

According to PEW Research Center, tablet adoption has almost doubled over the past year and for the first time, a third (34%) of American adults currently own a tablet computing device, including almost half (49%) of those in their late thirties and early forties and a majority (56%) of those in higher income households. With this platform becomin...

11 November 2013 /retail

The Digital Bank - Interview With Chris Skinner

It is becoming more and more difficult for traditional banks to compete in an increasingly digital marketplace. With most bank systems stuck in the last century, the conversion of legacy technologies to new platforms with total reliability, security and resilience is a massive challenge. How can today's banks evolve to a new model of servicing and...

09 November 2013

Banks Taking Pragmatic Approach to Big Data

The financial services industry has a vast reservoir of data on their customers, but is in the infancy stage of utilizing this data for financial or competitive gain. In a study published by the IBM Institute for Business Value in conjunction with the Said Business School at the University of Oxford entitled, "Analytics: The Real World Use of...

20 June 2013 /retail Innovation in Financial Services

9 Keys to Bank Cross-Selling Success

With an increasing need for banks to increase revenues and decrease costs, optimizing every marketing contact has never been more important. In addition to leveraging multiple channels to generate a steady stream of new customers, one of the easiest and most steady sources of new businesses and related revenue is to reach out to current customers ...

18 June 2013 /retail Disruption in Retail Banking

Banks Need To Improve Use of Customer Analytics

Understanding customers is the foundation to a sustainable competitive advantage in banking. Therefore, financial marketers can no longer wait to embrace the power of advanced analytics to gain insights and evaluate opportunities that will improve cross-selling, up-selling and enhance share of wallet. Financial marketers also need to extract more ...

14 June 2013 /retail Innovation in Financial Services

Risk and Opportunity of Moving Customers to Digital Channels

Today's banking customer can interact with their financial institution through more channels than ever, and the channels selected can have a significant impact on bank revenues as well as customer satisfaction. Gone are the days when a customer did all of their business in a branch. Today, most customers use multiple channels to research products,...

23 May 2013 /retail Disruption in Retail Banking

Too Small to Succeed

Much of the noise in the US is around the concept of 'Too Big to Fail' (TBTF) at a time when there could be a larger issue on the horizon . . . 'Too Small to Succeed' (TSTS). With increasing regulatory capital requirements, declining interest margins, a greater need for investment in innovation and new competition, there are many in the industry wh...

17 April 2013 /regulation /retail Disruption in Retail Banking

Banking Leaders Predict Retail Banking Trends for 2013

Trying to predict what is going to happen in the banking industry is like trying to predict tomorrow's weather. While you may get the forecast right, it could be more a case of luck than skill. And what you see today could quickly change tomorrow. With that as the backdrop, I asked almost fifty industry leaders who author blogs I read, post on Twit...

31 January 2013 /retail Disruption in Retail Banking

Retargeting As A Bank Digital Marketing Strategy

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next two days as I visited totally unrelated locations on the web (I am sure the retargeting won't end soon). Even my entry into the Edmonds.com site was ...

01 November 2012 /retail Innovation in Financial Services

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