I can help you develop and implement your fintech customer growth strategy and truly scale up customer acquisition. I spent 3 years at the Open Banking Implementation Entity (OBIE) researching customer (consumer and SME) needs, attitudes and behaviours across many open banking fintech use cases. As a result, I defined and implemented the customer adoption strategy for open banking. I invented the OBIE customer experience guidelines and messaging. I can help you optimise your fintech product, customer experience, brand, messaging and target market segmentation to maximise customer adoption and growth.
I have been instrumental to the development of the open banking standard, by defining the customer vision for open banking. By working to a unified vision, that puts customers at the heart of open banking, there has been far greater alignment between banks, fintechs and the OBIE, enabling better customer outcomes.
Effective cross-functional leader, line and general manager
- Highly skilled at strategy development, customer research and marketing
- Strong understanding of strategies for fintech & open banking customer adoption
- Deep insight into customer needs, behaviours & challenges within the fintech & open banking ecosystem
- Deep user experience insight within the fintech & open banking ecosystem
- Expert in using data analytics & primary customer research for strategy development, product, customer experience, brand, messaging & target market optimisation