Bio
I can help you develop and implement your fintech customer growth strategy and truly scale up customer acquisition. I spent 3 years at the Open Banking Implementation Entity (OBIE) researching customer (consumer and SME) needs, attitudes and behaviours across many open banking fintech use cases. As a result, I defined and implemented the customer adoption strategy for open banking. I invented the OBIE customer experience guidelines and messaging. I can help you optimise your fintech product, customer experience, brand, messaging and target market segmentation to maximise customer adoption and growth.
I have been instrumental to the development of the open banking standard, by defining the customer vision for open banking. By working to a unified vision, that puts customers at the heart of open banking, there has been far greater alignment between banks, fintechs and the OBIE, enabling better customer outcomes.
Career History
Effective cross-functional leader, line and general manager
- Highly skilled at strategy development, customer research and marketing
- Strong understanding of strategies for fintech & open banking customer adoption
- Deep insight into customer needs, behaviours & challenges within the fintech & open banking ecosystem
- Deep user experience insight within the fintech & open banking ecosystem
- Expert in using data analytics & primary customer research for strategy development, product, customer experience, brand, messaging & target market optimisation