Katharine McNamara

Director at Konductor

Message Posts: 1 Comments: 1

Bio I am a communications specialist that consults within the payments, fintech and start-up banking space, advising on go-to-market strategy. Career History Daisy Group (2007-2015); Konductor (2015-present), working with AccessPay, City of London Group, Paym, Piran Partners.

Blogs

Marketing in Financial Services

Money Marketing: How banks and fintechs are using tech and communications to boost brand

16 Nov 2018

Marketing a new business is difficult whatever the service or product you're trying to supply. Making your voice heard in noisy marketplaces and prying customers away from established brands is a first hurdle many well-meaning enterprises never overcome. Imagine then how hard it is when your new business provides a service which involves the handl...

See all Katharine's blogs

Katharine is Commenting on

Money Marketing: How banks and fintechs are using tech and communications to boost brand

Hi Melvin - thanks for reading and commenting. Social Media is a devisive topic. I had a two year hiatus myself, but returned based on the cross-over between more traditional marketing channels. It's an important channel for communication and works alongside the traditional ones you mention above. it certainly has little to do with celebrity culture in my world - couldn't think of anything worse! Communities such as this Finextra one is a perfect example of how Social Media engages across the board, wouldn't you agree? And the younger generations are using social media in a completely different way compared to my own age range/demographic - it's really interesting to see it playing out. I've been told that Facebook is now for "old people" and that younger people don't have the interest in it, preferring Instagram, Snap Chat and Spotify.

19 Nov 2018 Reply Read article