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Katharine McNamara

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Katharine McNamara

Money Marketing: How banks and fintechs are using tech and communications to boost brand

Marketing a new business is difficult whatever the service or product you're trying to supply. Making your voice heard in noisy marketplaces and prying customers away from established brands is a first hurdle many well-meaning enterprises never overcome. Imagine then how hard it is when your new business provides a service which involves the handl...

16 November 2018 /startups Marketing in Financial Services

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