Hooman Mazaheri, CEO, Europe at Znap, explains why it will take more than just a payments app to crack the mobile commerce market.
I suggested in a recent post that mobile payments should take the payment initiation route - as so many more merchants are sending propositions to the customers mobile anyway - and the whole buying+payment can then be a simple press A. The habit and technology
is already in place in e-invoicing. Consumers in the Nordic countries get 1 bn invoices a year and SMEs a further 0,5 bn.
The extra benefit with this structured data model is automated accounting and VAT-reporting at both ends..
It will be great if e-invoice can be further automated and integrated with payments. In India, we have seen it happening on Bill presentment stage using brilliant features of Adobe PDF.
Hooman Mazaheri - Znap is voicing the same thing as what Sqaure did by acquiring BookFresh and Restuarant ordering app.
We are using structured data in national standards with reformatting services for global reach. PDF dose not support this but is sometimes used when a party needs a picture or a digital signature. Reformatting breaks digital signatures as you know - one
reason for regulating away mandatoryship in new EU VAT directive.
© Finextra Research 2018