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What will it take to crack mobile commerce?

04 March 2014 | 6768 views | 3

Hooman Mazaheri, CEO, Europe at Znap, explains why it will take more than just a payments app to crack the mobile commerce market.

Comments: (3)

Bo Harald
Bo Harald - ZEF, Transmeri, Real Time Economy Program - Helsinki Region | 04 March, 2014, 15:46

I suggested in a recent post that mobile payments should take the payment initiation route - as so many more merchants are sending propositions to the customers mobile anyway - and the whole buying+payment can then be a simple press A. The habit and technology is already in place in e-invoicing. Consumers in the Nordic countries get 1 bn invoices a year and SMEs a further 0,5 bn.

The extra benefit with this structured data model is automated accounting and VAT-reporting at both ends..

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Hitesh Thakkar
Hitesh Thakkar - FIS Payments Software and Services India - India | 05 March, 2014, 13:25

It will be great if e-invoice can be further automated and integrated with payments. In India, we have seen it happening on Bill presentment stage using brilliant features of Adobe PDF.

Hooman Mazaheri - Znap is voicing the same thing as what Sqaure did by acquiring BookFresh and Restuarant ordering app.

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Bo Harald
Bo Harald - ZEF, Transmeri, Real Time Economy Program - Helsinki Region | 05 March, 2014, 16:33

We are using structured data in national standards with reformatting services for global reach. PDF dose not support this but is sometimes used when a party needs a picture or a digital signature. Reformatting breaks digital signatures as you know - one reason for regulating away mandatoryship in new EU VAT directive.

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