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Why does digital trust matter for businesses?

Connecting with LexisNexis® Risk Solutions at Trust:Live 2023: Matthias Baumhof, CTO of LexisNexis® ThreatMetrix®, LexisNexis® Risk Solutions, analyses how technology can be taught to establish online trust and its future in online businesses.

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Comments: (1)

A Finextra member
A Finextra member 31 March, 2023, 09:40Be the first to give this comment the thumbs up 0 likes

I don't agree with this. I can get trust from the service via technology using true digital identity without friction and without challenging everytime. Digital Identity can be and is with certain solution, significantly more trustworthy than phyiscal identity.

Fraudsters are able to pic at the cracks in risk based approaches - this is why push payment fraud is growing. Again, true digital identity can combat this significantly.