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Disconnect in banks between IT and business

Peter Farley, Senior Marketing Strategist, Capital Markets, Misys, discusses the key findings in the 'Capital Markets Set for Transformation' report, how banks suffer a disconnect between business managers and technologists, and how they prioritise technology capabilities.

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Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 22 March, 2016, 16:40Be the first to give this comment the thumbs up 0 likes

Some things never seem to change: If Google went that far back, I'd have been able to pull up a few similar articles from ~30 years ago, which is when I first started selling and marketing technology to banks. But that'd be like a lamp calling a pot black: The Sales-Marketing Misalignment in my industry arguably dates even earlier!