Merrill Lynch HSBC Canada (MLHSBC) has launched a real-time trade order status alerts service for its online clients.
The service will provide immediate notification and convenient tracking of all trade orders placed at MLHSBC's client site - invest.mlhsbc.ca. Once a trade order has been placed, clients immediately receive confirmation of its status via email, PCS phone or PDA such as the Blackberry pager, says the company.
Peter Hickman, president and CEO, says: "This unique service allows them to focus on their next investment move and their next trade rather than on the status of trades already placed."
The company says it is also planning to enhance its market intelligence offering to its clients with additional research from Morningstar Canada and Briefing.com.