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BBVA demonstrates safety of new blank payment cards in public display

BBVA demonstrates safety of new blank payment cards in public display

BBVA has gone to extreme lengths to demonstrate the safety of its new line of 'blank' payment cards by publicly displaying the card issued to the bank's head of marketing on a billboard in Madrid's busiest shopping street.

Already available to consumers in Turkey and set for launch in Spain at the end of the month, BBVA's Aqua is a rewards-based credit card that stores credit card numbers, expiration dates and CVV codes on a separate mobile app, rather than on the physical card itself. Every time a customer wants to make a purchase, they must access the app and check the card number, dynamic CVV and expiration date.

To reinforce public confidence in the new cards and demonstrate the bank's assurances about its inherent security, BBVA's marketing director Jaime Bisbal, has gone above and beyond, creating an installation featuring his own card on Madrid's bustling Gran Vía 36 street.

Comments: (3)

A Finextra member
A Finextra member 30 October, 2020, 10:181 like 1 like

Personally, I'd far rather have seen how it's used to make a purchase inside a store rather than all the marketing guff.

Hitesh Thakkar
Hitesh Thakkar - SME - Fintech startups (APAC and Africa) - India 01 November, 2020, 14:02Be the first to give this comment the thumbs up 0 likes

This is new form factor of Card and Mobile. Trying to crack it - Card with Tokenisation element - Phyical element gets linked to Mobile which has Virtual card ( Dynamic CVV brings one more deterance level).

We need to see how during card swipe, merchant terminal sending card data plays with mobile part.

Eiren O'Keeffe
Eiren O'Keeffe - hardtech.net ltd. - 02 November, 2020, 08:371 like 1 like

Where is the value here?  Why wouldn't a consumer simply use Android or Apple Pay and be done with a double click and a glance or fingerprint?