BBVA passes 50% mobile tipping point

BBVA passes 50% mobile tipping point

Spain's BBVA has hit its target of getting more than half of its customers around the world to use its mobile services.

Just over 28 million customers now use mobile devices to connect with BBVA, up from 17 million two years ago. The milestone comes a year after the bank passed the 50% digital tipping point, meaning that half of customers use its digital channels.

Mobile penetration is strongest in Turkey, where it stands at 66%, with Spain at 56%, the US 52% and Argentina at 51%. Mexico lags at 42% but is seeing a growth rate in excess of 10% a year.

As for how customers use mobile services, in Spain, traffic peaks at around 9:00am on Mondays and Wednesdays. The most popular time for money transfers is Tuesday mornings, although three out of 10 happen in the evenings when branches are closed. Meanwhile, BBVA's multi-bank transfer service sees peak usage on Friday nights, suggesting it is being used by groups splitting bills for nights out.

David Puente, global head, client solutions, BBVA, says that "what we are seeing now is that, arguably, our deepest relationships with customers are those that use the mobile app to conduct their day to day financial business, and then human to human - physically or remotely - advice on the most important decisions they have to make".

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