Fundraisers for Save the Children have donned Christmas jumpers with a contactless reader built into the sleeve as part of the charity's annual festive appeal for donations.
Developed by Visa's innovation team, the festive knits enable passersby to donate £2 to the appeal by simply tapping their contactless cards on the garish woollies.
Stationed at 16 London Tube stations, the fundraisers are part of an annual drive to raise £4.5 million for children around the world.
The charity has also pulled in support from presenter and Love Island star Josh Denzel and popstar and Strictly contestant Aston Merrygold who competed against each other to raise the most money in London’s Kings Cross Underground station via their contactless Christmas jumpers.
“Cash usage is falling as people increasingly choose to make payments by digital means instead, such that over 60% of face-to-face Visa transactions are now contactless,” Save the Children and Visa, which is sponsoring the appeal, say. “It’s crucial that new payments methods are incorporated into charities’ fundraising efforts so that they can maximise opportunities to accept donations.”