USAA trials augmented reality app for car buying

USAA trials augmented reality app for car buying

USAA is piloting an augmented reality app that lets members point their phone at any car made this century and see information like purchase price, cost of insurance and whether there are any similar vehicles for sale in the area.

The military bank teamed up with AR specialist Blippar on the app, which shows the relevant information on a member's phone overlaid on the car.

The app then lets members who find a vehicle that interests them to quickly access USAA’s car buying service, including local dealers and loan rates.

Heather Pollard, VP, USAA Auto Experience, says: "By testing this new augmented reality capability, we hope to transform and enhance our members’ experience by making it as easy as possible for them to access the information they want, when they want it."

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