Ally Bank aims for Super Bowl success with augmented reality savings game

Ally Bank aims for Super Bowl success with augmented reality savings game

As companies gear up to spend millions of dollars on commercials during next weekend's Super Bowl in an effort to part Americans from their money, Ally Bank will be encouraging people to save their cash through a new augmented reality-driven mobile game.

From 31 January, Americans can download the Ally Big Save game, which will prompt them to enter a savings goal that is important to them.

Then, during commercial breaks in the big game between the Philadelphia Eagles and New England Patriots on 4 February, players will see money falling across their screen. Using AR to interact with the environment in their house, users will see dollars piling up on their furniture or floors and can drag the money into a virtual piggy bank.

Each break will give players a chance to get a high score as they battle to win cash prizes to help them meet their saving goals.

Andrea (Riley) Brimmer, chief marketing and public relations officer, Ally, says: "On a day and stage where America is being flooded with messaging to spend big, Ally wants to inspire consumers to focus on saving for something bigger to make a more meaningful impact on what matters most to them and those they care about,"

Comments: (2)

Hitesh Thakkar
Hitesh Thakkar - FIS Payments Software and Services India - India 29 January, 2018, 17:52Be the first to give this comment the thumbs up 0 likes

Good to see some banks decided to making habit for Saving rather than spend to its customers... 

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 29 January, 2018, 18:33Be the first to give this comment the thumbs up 0 likes

"Then, during commercial breaks in the big game between the Philadelphia Eagles and New England Patriots on 4 February, players will see money falling across their screen." Players as in players of Philadelphia Eagles and New England Patriots or...?:)

Trending Stories

Featured Job
All Jobs »