Citi appoints eBay exec to key Asia Pacific data role
06 December 2017 | 3264 views | 0
Citi has poached eBay's chief data officer, Zoher Karu, as its new head of Asia Pacific data and analytics.
The bank is betting that it can tap into Karu's data expertise to help it gain customer insights to, for example, help merchants customise their offers.
Zoher - who will report to Citi's head of consumer banking in Asia Pacific, Anand Selva - joins after more than four years at ecommerce giant eBay. He previously worked at Sears and McKinsey & Co.
Says Selva: "Zoher’s appointment to this role is a key part of our digital transformation and overall strategy. To be Asia’s best digital bank, we need to offer remarkable client experiences that set us apart and that are locally relevant to our target customers.
"Data and technology are critical enablers to build these capabilities and create and offer real-time experiences that are hyper-personalised, contextual and highly relevant to our customers."