BBVA hires Barclays digital chief Derek White

Spain's BBVA has poached Barclays chief design and digital officer Derek White, appointing him to the role of global head of customer solutions.

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BBVA hires Barclays digital chief Derek White

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Based in Madrid and reporting to president and COO Carlos Torres when he joins on 1 March, White will "drive the transformation of the customer value proposition, including global product and design, customer experience, launching new products and services and leveraging big data and customer analytics," says a statement.

White joined Barclays in 2004 through the acquisition of Juniper Bank, where he was an early member of the start-up internet bank. Most recently he has led the UK bank’s digital initiatives, overseeing the design and launch of a host of applications, platforms and services.

Like Barclays, BBVA has a reputation as a digital pioneer, an avowed disciple of the transformational power of mobile to overturn established business models. In recent times the bank has acquired US neo-bank Simple, taken a 29.5% stake in UK challenger Atom, set up a $100 million venture fund to invest in fintech startups and established a digital banking and data analytics unit.

Says White: "BBVA is a global institution that is transforming banking and creating the future of financial services. I can’t wait to join the team."

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