E*Trade introduces BabyMail widget for Father's Day

In the latest outing for the notorious E*Trade baby, sons and daughters are being invited to create and send their own personalised, animated talking baby messages for Father's Day.

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E*Trade introduces BabyMail widget for Father's Day

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This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

The E*Trade BabyMail widget lets users upload a baby photo - or use one of the stock images - and then type or record a Father's Day message for the baby to speak. It can then be shared with dads via e-mail, Facebook and Twitter.

The Father's Day BabyMail widget joins a similar offering introduced last year for Mother's Day.

The E*Trade Baby has been around for several years, with the firm forking out millions of dollars for prime Super Bowl slots featuring vomiting toddlers.

Last year the firm took things too far for actress Lindsay Lohan, who filed a $100 million law suit, claiming that a "milkaholic" girl character was based on her. The parties later settled.

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