Lloyds TSB has introduced a platform that enables customers to create their own avatar which could be used in an advertisement for the UK bank.
The Lloyds TSB me system lets visitors to the bank's site and Facebook page create an avatar, choosing facial features, hair, mouth, physical build, clothes and accessories.
They can then share the images with friends and enter a competition for their character to feature in a future Lloyds TSB advertisement.
Catherine Kehoe, marketing director, Lloyds TSB, says: "We are always looking for innovative ways to engage with consumers, our latest initiative is a fun way to bring the brand to life and create another dimension to Lloyds TSB."