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Lindsay Lohan settles E*Trade 'milkaholic' suit

21 September 2010  |  4840 views  |  0 US note back

Actress Lindsay Lohan has settled a $100 million law suit accusing online broker E*Trade of basing a "milkaholic" baby in a TV commercial on her.

E*Trade first aired the latest in its notorious series of baby adverts during the Super Bowl in February. It features a baby explaining to his girlfriend via a Web cam that he failed to call her the previous night because he was managing his portfolio on the firm's site.

"And that milkaholic Lindsey wasn't over?" the girlfriend quizzes, prompting another baby girl to jump into the frame on the boy's side asking "milk-a-what?"

In a suit it was claimed the commercial "includes plaintiff's name, characterisation, and personality" without her consent or authorisation. The actress demanded $50 million in compensatory damages, $50 million in exemplary damages and that the ad stop airing.

According to Reuters, citing court documents, the case has been withdrawn with prejudice, which means it cannot be brought again. Terms were not disclosed. An E*Trade spokeswoman told the wire the move to settle was "a simple business decision".

Meanwhile, Lohan is due in court on Friday, when she could be jailed, after failing a drug test.

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