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Bank social media experts to convene in New York

21 April 2011  |  12315 views  |  0 Statue of Liberty

Finextra has assembled an all-star cast of digital banking executives for the second in our international series of social media events, which takes place in New York on 18 May.

Following on from a successful inaugural event in London last month, Social Media Days New York offers expert insider insight into the use of social media tools and Web 2.0 technologies in both retail and B2B banking for marketing, customer relationships and internal collaboration.

Former BlackRock associate Karolina Reiss kicks off proceedings with an opening keynote, followed by a retail banking panel moderated by Aite Group's Ron Shevlin. Panel participants include Josh Reich, founder of BankSimple, Frank Eliason, Citibank's head of social media, John Owen, head of marketing at ING Direct, and Robert Ellis, SVP of technology at Bank of America.

In the B2B stream, Alexandra Tyler, VP of branded and social media marketing at Citi GTS, Daniel Marovitz, MD and head of product management in the global transaction banking arm of Deutsche Bank and Mike Stepanovich, managing editor at Thomson Reuters, will explore the adoption of social marketing strategies in the corporate and investment banking space.

In a not-to-be-missed afternoon session, Reuters uber-blogger Felix Salmon will be one-on-one with with Howard Lindzon, founder of StockTwits, while Nathan Bricklin, SVP, head of social strategy, wholesale banking at Wells Fargo will give a best practice case study on the use of social media as an internal collaboration tool.

Proceedings will be rounded off by a closing panel session debating the future of social media in financial services over the next five years.

Hosted by Thomson Reuters at its Times Square office and sponsored by Actiance, Smarsh, and Cognito, registration for Social Media Day New York is open now.
KeywordsSOCIAL MEDIA

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