Big banks line up in support of social media

Big banks line up in support of social media

Tickets are selling fast for the first in Finextra's international series of social media events, which is set to take place in London's Canary Wharf next week.

Financial services speakers booked for the London conference include representatives from HSBC, Barclays, the CME, Skandinaviska Enskilda Banken, First Direct, FXall, Saffron Building Society, and Thomson Reuters.

Taking place on 7 April at Thomson Reuters' offices in Canary Wharf, Social Media Day London looks at the growing use of social media tools and Web 2.0 technologies in both retail and B2B banking for marketing, customer relationships and internal collaboration.

The event will explore regulation and compliance issues surrounding social media, the overall B2B environment and ROI measurement metrics, the ways and benefits of using social media for internal collaboration and a blue-sky session dedicated to predicting what social media in the financial services industry will look like and mean in 2016.

An impressive array of social media talent is also being lined up for the next event in the series, Social Media Days New York on 18 May. Speakers from the US, include top executives from banksimple, Citi, StockTwits, Aite Group, Deutsche Bank and Wells Fargo.

To support the programme, Finextra has created a global event portal - Social Media Days - to keep participants up to speed with all the latest developments via the usual mix of blogs, tweets and videos.

Both London and New York events are sponsored by Thomson Reuters, Actiance, IBM and Cognito.

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