Deutsche Bank's global transaction business unit is introducing an online community forum where clients can engage with bank staff in the development of new products.
With the theme "Drive DB!", the Web 2.0-based community site lets clients participate in steering product design and development through online voting, debates and information sharing with other clients and with product, sales and service experts at Deutsche Bank.
Earlier this week, UK virtual bank first direct initiated a similar scheme in the business-to-consumer segment. The Beta Labs programme give customers and members of the public a chance to have their say on how new products and services are developed, and the opportunity to give feedback prior to launch.
Daniel Marovitz, head of product management, global transaction banking at Deutsche Bank, comments: " Social media has transformed how we communicate with each other but in the business world its power remains relatively untapped. We are embracing this opportunity for change by launching a campaign that takes client engagement to a new level with the latest technology available."
You can watch Marovitz discuss social media in a Finextra video interview here.
Finextra is to host a special panel at this year's Sibos examining the use of social media in a B2B business environment, with participation from Citi, ING, SEB and SunGard.
The session will explore how banks are using the new tools of engagement to create a meaningful dialogue with their institutional customers.
In a first for Sibos, the session will also be simicast live as a Finextra Webcast.
Registration for the Webcast is now open at: Social media and financial services: Behind the 'consumer curtain'.