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Nasdaq launches social network

28 October 2009  |  5380 views  |  0 Outsourcing Strategies

Nasdaq has unveiled a financial networking community on its Web site offering market commentary, investment analysis and social tools to help members interact with content through ratings, discussions, and personalisation.

As with other similar online networks, Nasdaq community members can create a profile, build friends, rate stocks and interact with industry experts.

The community is an integral part of Nasdaq.com, which is billed by the exchange as the world's most popular stock exchange Web site, drawing about 2.4 million unique visitors per month.

"Nasdaq Community promotes market transparency and investor education through active engagement among people with shared interests," says John Jacobs, executive vice president, Nasdaq OMX. "With rich content and powerful tools, Nasdaq Community empowers investors from sophisticated to novice and enables them to interact in a variety of ways and become better investors."

The launch is the latest initiative by Nasdaq to engage with new Web 2.0 media tools. The exchange already has a Twitter feed with over 3000 followers and an actiove Facebook profile.

Earlier this week, Nasdaq launched an iPhone app that enables users to track the performance of their portfolio, access share price information and search for the latest tweets on particular stocks.
KeywordsSOCIAL MEDIA

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