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Microsoft Surface technology helps first direct's Grand Design

30 October 2009  |  8886 views  |  1 first direct surface

Virtual bank first direct has tapped Microsoft's multi-touch screen Surface technology to help explain its mortgage products at the Grand Designs Live event.

First direct was main sponsor at the consumer exhibition spin-off of the home TV show earlier this month.

It worked with design consultancy Splendid and media agency Mindshare on the project, with the Surface technology allowing visitors to directly interact with digital content, without the using a mouse or keyboard.

Visitors were offered the chance to 'play' with a fictitious financial situation, interacting with various sample Grand Design projects. Each project type was housed within a digital card. When the visitors wanted to see how they could afford to complete a similar project they could flip this card over to play with the offsetting calculator.



Lisa Wood, head, brand communications, first direct, says: "Often consumers get overwhelmed by mortgage information and confused by all the different options. Microsoft Surface with Splendid's help offered the public a user friendly, fun and incredibly engaging way to find out how our product could save them money."

Last year Barclays became the first bank in Europe to pilot Microsoft's Surface technology at its new flagship concept branch in London.

Comments: (1)

Matt White
Matt White - Finextra - Toronto | 30 October, 2009, 14:49

Shame they've not actually got any branches to put this technology to real use in.

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