20 October 2017
Find out more

Microsoft Surface technology helps first direct's Grand Design

30 October 2009  |  8816 views  |  1 first direct surface

Virtual bank first direct has tapped Microsoft's multi-touch screen Surface technology to help explain its mortgage products at the Grand Designs Live event.

First direct was main sponsor at the consumer exhibition spin-off of the home TV show earlier this month.

It worked with design consultancy Splendid and media agency Mindshare on the project, with the Surface technology allowing visitors to directly interact with digital content, without the using a mouse or keyboard.

Visitors were offered the chance to 'play' with a fictitious financial situation, interacting with various sample Grand Design projects. Each project type was housed within a digital card. When the visitors wanted to see how they could afford to complete a similar project they could flip this card over to play with the offsetting calculator.



Lisa Wood, head, brand communications, first direct, says: "Often consumers get overwhelmed by mortgage information and confused by all the different options. Microsoft Surface with Splendid's help offered the public a user friendly, fun and incredibly engaging way to find out how our product could save them money."

Last year Barclays became the first bank in Europe to pilot Microsoft's Surface technology at its new flagship concept branch in London.

Comments: (1)

Matt White
Matt White - Finextra - Toronto | 30 October, 2009, 14:49

Shame they've not actually got any branches to put this technology to real use in.

1 thumb up! 1 thumb up! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

First direct dares to share what customers think of it

First direct dares to share what customers think of it

13 October 2009  |  17346 views  |  1 comments
First direct in text snafu

First direct in text snafu

06 October 2009  |  5771 views  |  0 comments
First direct unveils social media newsroom

First direct unveils social media newsroom

19 June 2009  |  10092 views  |  0 comments
Barclays pilots Microsoft Surface in new flagship concept branch

Barclays pilots Microsoft Surface in new flagship concept branch

19 December 2008  |  22060 views  |  1 comments
NCR taps Microsoft Surface technology for branch transactions

NCR taps Microsoft Surface technology for branch transactions

19 November 2008  |  11925 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.innotribe.comRegister nowvisit www.capgemini.com

Top topics

Most viewed Most shared
satelliteGates Foundation backs Ripple collaboratio...
8521 views comments | 13 tweets | 10 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
8483 views comments | 21 tweets | 26 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
7570 views comments | 9 tweets | 17 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
7022 views comments | 10 tweets | 22 linkedin
Eight banks form joint venture to launch blockchain trade platformEight banks form joint venture to launch b...
6632 views comments | 14 tweets | 23 linkedin

Featured job

Competitive base, commission, benefits
London, UK

Find your next job