Bank of America has named former General Electric e-business leader, John Rosenfeld, as consumer e-commerce executive. He takes up his appointment today.
Rosenfeld has been charged with executing the west coast bank's growth strategy for meeting consumer financial needs through digital delivery channels. His immediate priorities will centre on continuing to expand the electronic reach of the bank, building out customer self-service applications and adding new online services that will help broaden and deepen customer relationships. The bank currently has more than 3.2 million online banking customers.
Rosenfeld joins the company from General Electric Aircraft Engines, where he was responsible for building an e-commerce infrastructure that today does more than $1 billion worth of aircraft business through the Internet. This included launching a customer Web centre and establishing direct procurement links between GE and key customers.
In addition to his experience at GE, Rosenfeld's career includes leadership of e-commerce and Internet operations at Lexmark International and seven years as a Special Forces captain in the United States Army.