Bank of America and Homestore launch online 'home solutions'

Bank of America and Homestore launch online 'home solutions'

Bank of America and Homestore.com have launched a new online home-owner service.

The new 'home solutions' service is available over the Bank of America Web site and billed as a fully integrated online marketplace offering home-buying, financing, maintenance and improvement capabilities to consumers.

The launch is the first phase of a multi-year $10.5 million marketing and Web services agreement between the companies.

According to the US Census, almost 20 percent of households move annually and nearly 65 percent of those households research their move on the Internet.

Bank of America says the new homeowner marketplace is designed to give its 3.2 million online banking customers the ability to customise all of their home information and manage their needs online, from pre-qualifying and instant-decisioning on a mortgage to moving and home renovations.

In addition to providing financial information, the marketplace features advice and solutions for home-buying and building, renting, moving and home improvement.

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