US banking group Wachovia has implemented RSA Security's Adaptive Authentication technology in a bid to protect its Internet banking customers from online fraud and identity theft.
The RSA Adaptive Authentication for Web system forms part of Wachovia's Security Plus suite of services.
The Adaptive Authentication application is an integrated system created since RSA acquired New York security software vendor Cyota in 2005. The technology analyses all online transactions and scores the potential fraud-risk based on a broad range of metrics, including the identity of the user's computer, IP address, geographic location and prior transaction behaviours.
Commenting on the implementation, Michael Toth, online business product manager, Wachovia, says: "It was important for us to find solutions that would not be perceived as a burden by our customers while, at the same time, ensuring that they are in fact secure."
RSA says Wachovia has also become a member of the itseFraudNetwork community, a collaborative online anti-fraud network.