21 October 2017

Nationwide extends ATM:ad licensing deal to entire cash machine network

30 April 2004  |  6403 views  |  0 Nationwide Branch

Nationwide Building Society is to introduce on-screen advertising across its entire cash machine network after purchasing an additional 1500 ATM:ad software licences from UK multimedia agency i-design.

The move, which follows on from an earlier initial investment in 1000 licences provides the UK mutual with the means to roll ATM:ad out across its entire cash machine network.

The software enables banks and other network operators to present a combination of internal and third-party adverts on their cash machine screens. Nationwide anticipates that the first third-party sites will go live in Q2 2004.

Kevin Scott-Evans, controller in self service banking at Nationwide says: "The increase in the number of licences provides coverage across the entire Nationwide network and will enable us to advertise our own product range but also share in revenues generated from 3rd party advertising at non-branch locations."

Plans are underway for a Q2 launch advertising promotion at 267 sites which will be the first large scale campaign of its kind in the UK.

In addition, i-design's Interface creative team has been engaged to develop Nationwide product-specific animated adverts which will be rolled out at the same time.

I-design was recently engaged by the Co-operative Bank to assess the suitability of its network for ATM advertising and a pilot campaign is planned for Q3 2004.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Co-op Bank pilots ATM advertising

Co-op Bank pilots ATM advertising

25 February 2004  |  4837 views  |  0 comments
Level Four partners i-design to demonstrate ATM advertising

Level Four partners i-design to demonstrate ATM advertising

05 November 2003  |  4695 views  |  0 comments
British Airways to advertise flights on ATMs

British Airways to advertise flights on ATMs

04 October 2002  |  4949 views  |  0 comments
Nationwide screens video ads at ATMs

Nationwide screens video ads at ATMs

11 October 2001  |  3554 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.innotribe.comvisit www.atos.netvisit www.niceactimize.com

Top topics

Most viewed Most shared
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
8891 views comments | 22 tweets | 26 linkedin
satelliteGates Foundation backs Ripple collaboratio...
8657 views comments | 13 tweets | 10 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
7718 views comments | 9 tweets | 17 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
7201 views comments | 10 tweets | 22 linkedin
Eight banks form joint venture to launch blockchain trade platformEight banks form joint venture to launch b...
6810 views comments | 14 tweets | 23 linkedin

Featured job

Competitive base, commission, benefits
London, UK

Find your next job