British Airways to advertise flights on ATMs

British Airways to advertise flights on ATMs

British Airways is to launch an advertising campaign on the Moneybox ATM network using I-Design's advertising management solution ATM.ad.

Customers using Moneybox's machines will be shown BA's adverts on screens and receipts.

The airline says the campaign, which will run through to mid November, will reach at least half a million users at selected service stations, university campuses, shopping centres, convenience stores and night clubs throughout the country.

Moneybox is the first ATM network in the UK to offer an advertising package.

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